2023 Home Staging Trends: How to Make Your Home Appeal to Buyers

What is home staging?

Home staging is a crucial aspect of the real estate industry that involves the meticulous preparation of a property for visits from prospective homebuyers. This process aims to create an alluring ambiance that allows potential buyers to envision the space as their own, building an emotional connection that can ultimately lead to a sale.

A key objective of home staging is to emphasize the property's positive features while downplaying any negative aspects, while also creating an appealing aesthetic for high-quality photographs. With the majority of buyers searching for properties online, these images are essential in making a positive first impression. Through the careful arrangement of furniture and décor, staging ensures that listing photos showcase the home as an inviting and modern space, increasing the likelihood of attracting interested buyers.

Effective home staging also involves presenting the property as a move-in-ready space that buyers can envision themselves living in immediately after purchase. This process includes deep cleaning, decluttering, painting, furnishing, and redecorating. Although the cost of home staging varies depending on the size of the property, the number of rooms to be staged, the quality of the items used, and the hired services, it is a valuable investment in achieving a profitable sale.  

Here’s why.

What are the benefits of home staging?

What would you do with an extra $77,000?  Stage your home, and you might have to decide.

According to the International Association of Home Staging Professionals, staged homes sell for up to 20% more than their unstaged competition. The current median sale price for homes in the U.S. is just over $385,000, and 20% of that is $77,000—which is far more than the cost of staging a home.

Additionally, depending on your market, staged homes sell between 3 and 30 times faster than unstaged homes. If your goal is a fast sale for the most money, staging is for you.

Home staging in 2023

Remember that the goal is to present a gorgeous, modernized version of your home to buyers—so outdated decor in your staging is a no-go. What are the top staging tips for 2023? Check them out.

Go all-in on color.

After years of cool grays and austere whites, color is back for 2023—and you have options. Try deep, earthy tones for a rich, grounded experience. Opt for warm neutrals and soft blues to build a sense of comfort and security. Or range into bold tones like sunflower yellow or Pantone’s Color of the Year, Viva Magenta, to energize and encourage empowerment and creativity.

You can use your favorite colors in traditional ways by incorporating them into decor items or painting the walls—or branch out. Try colored cabinets or appliances, paint the inside of your bookshelves, or if you’re feeling really bold, try a painted ceiling.

Whatever you choose, it’s time to walk away from all-white walls and decor and create a space that’s vibrant and full of life. Homes have personality, and staging is the moment to express that.

Get curvy.

Following cold whites and grays out the door are the harsh angles of the 20-teens. Severe straight lines are no longer the way to create timeless appeal.

Instead, professional stager Krisztina Bell suggests leaning into “Comfortcore” with round shapes, soft edges, and curvy contours. This not only puts your home on the aesthetic forefront; it also creates a super comfortable and inviting space for potential buyers to fall in love with your home.

How do you do it? First, if you have it, play up the curvy architecture in your house. If you have an arched entryway, rounded fireplace, or circular window make it a focal point. 

No arches to be found? No problem. You can successfully utilize this interior design trend with soft and curvy seating, cornerless tables, round rugs, and organically-shaped accessories.

Bring on the drama.

Joining with bold color choices and a departure from strict minimalism are creativity, moodiness, and muchness in interior design. What’s the goal?

Drama.

The best 2023 interior design has a flair for the dramatic. Striking contrast, exciting feature walls, and sculptural light fixtures are all on the list of staging items that take home shoppers’ breaths away.

The aesthetic can range from Gothic Glam to Cottagecore to anything in between—you choose! The idea is to bring depth and richness to your design with powerful variation and visual interest.

Return to nature.

In the years following the height of the pandemic, we’ve collectively grown more connected to the natural world. This phenomenon has shown itself in our increased investment in outdoor spaces at home—and also appears in increasingly-popular interior design trends. These include the expanded use of natural and rustic materials, including stone and wood finishes and living plants, as well as aesthetic design choices. These range from literal natural motifs like leaves and flowers to the abstract in lush and earthy paint hues and the organic shapes of furniture. 

When you stage your home, you can incorporate this ultra-modern trend by integrating live plants, organic shapes, and natural materials into your home design. The result will leave buyers ready to pounce with an offer the first chance they get.